Wrong SEO Outsourcing: Causing Low-Quality Sites and AdSense Loss

These days, it’s easy to find ads promising “Professional SEO Services.”
Especially with the recent boom in Google AdSense, many site owners rush into SEO outsourcing, thinking experts will automatically deliver good results.

However, if the company uses blackhat SEO techniques, your rankings might spike in the short term but crash soon after — and your site could be marked as low-quality, killing your traffic and earnings.

🎯 The Difference Between Blackhat, Whitehat, and Greyhat SEO

Whitehat SEO
- Follows search engine guidelines with legitimate optimization methods.
- Examples: High-quality content creation, natural backlink acquisition, site structure improvements.
- Delivers stable long-term growth and brand trust.
Blackhat SEO
- Violates guidelines to manipulate rankings.
- Examples: PBNs, keyword stuffing, auto-generated content, bulk link buying.
- Might work short-term but leads to Google penalties and ranking drops.
Greyhat SEO
- Not explicitly forbidden but manipulates algorithms in risky ways.
- Examples: Link exchanges, keyword density manipulation, automated content rewriting.
- May shift to blackhat in the future — risky for long-term SEO.

In short: Whitehat = Safe, Blackhat = Risky, Greyhat = Unstable. Even greyhat strategies can quickly be reclassified as blackhat.

📌 Why Sites Become Low-Quality

Google doesn’t rank sites based only on keyword density or the number of backlinks.
It evaluates link sources, link patterns, and content quality.

Some outsourcing companies still use dangerous tactics like:

PBN (Private Blog Network)
- Artificial site networks built for backlinks — violates Google’s spam guidelines.
Auto-generated content
- Low-quality, keyword-stuffed, meaningless text.
Bulk link purchasing
- Random backlinks from unrelated, low-quality sites.

While these methods may boost rankings briefly, once detected, they can cause ranking drops, deindexing, and loss of domain trust.

⚠️ A Real Case

Recently, a local SEO provider proudly said, “We place backlinks on our own PBN sites.” They marketed it as “almost whitehat” SEO — but it was full blackhat.

Some clients argued it wasn’t blackhat, but the provider kept repeating, “We’ll give you strong backlinks” without addressing the risk.

Such links may look effective at first, but Google algorithm updates can wipe them out, triggering a low-quality site penalty overnight.

🚫 What Happens Next

Traffic collapse
Major keyword ranking drops
Site deindexing
Loss of brand credibility
Wasted advertising and marketing spend

Recovery can take months — or you might have to abandon the domain entirely.

✅ Safe SEO Practices

Use only whitehat SEO
- Create high-quality, original content
- Build relevant, organic backlinks
Vet your SEO provider
- Review portfolios, case studies, and methods before signing
Focus on process, not promises
- “Guaranteed #1 ranking in weeks” is a red flag
Content-driven marketing
- Offer valuable, unique resources to naturally attract links

Conclusion

SEO isn’t a magic shortcut to instant results.
Search engines are increasingly sophisticated, and manipulative tactics almost always get caught eventually.

Outsourcing SEO blindly can waste time, money, and even your AdSense income.
The safest path is still the fastest path in the long run.

Is Blind SEO Outsourcing Really Safe?